Privacy Policy

Last updated: April 22, 2026

Information We Collect

We may collect the following types of personal information:

• Contact information such as your name, email address, phone number, and mailing address
• Mobile phone number and SMS opt-in status when you consent to receive text messages from us
• Demographic and eligibility information such as date of birth, gender, household size, and income range (used to determine eligibility for ACA subsidies and Medicare programs)
• Health-related information such as Medicare ID (MBI), Medicare Part A/B effective dates, existing coverage, and prescription or provider preferences — collected only when necessary to provide accurate quotes and enrollment assistance
• Financial information such as estimated annual household income (for ACA subsidy calculations) — we do not collect full Social Security Numbers, bank account numbers, or credit card numbers through our website
• Information you provide through contact forms, phone calls, text messages, or in-person consultations
• Website usage data such as IP address, browser type, device type, pages visited, referring URL, and timestamps

How We Use Your Information

We use the information we collect to:

• Provide insurance quotes, plan comparisons, and enrollment assistance
• Respond to your inquiries and provide customer service
• Send you information about your coverage, enrollment periods, carrier changes, and renewal windows
• Send SMS / text messages regarding appointments, quote follow-ups, policy updates, and customer service (with your consent)
• Submit applications to insurance carriers on your behalf
• Improve our website, services, and customer experience
• Comply with legal, regulatory, and carrier compliance requirements
• Detect and prevent fraud, abuse, or misuse of our services

SMS / Text Message Communications

If you provide your phone number through our website, by phone, or in person, you consent to receive SMS/text messages from MAC Insurance regarding your insurance quotes, appointments, policy updates, and related customer service communications. Message frequency varies based on your activity and account needs.

We do not share, sell, rent, or release your mobile phone number, SMS content, or mobile opt-in data to any third parties or affiliates for marketing or promotional purposes. Your mobile information is used solely to communicate with you about MAC Insurance services.

Standard message and data rates may apply based on your mobile carrier plan. You can opt out of SMS messages at any time by replying STOP to any message. For help, reply HELP or contact us at (352) 652-4100. Opting out of SMS will not affect your ability to receive service via phone or email.

Information about our SMS program, including opt-in records (timestamp, method of consent, and source), is retained in accordance with applicable law and mobile carrier requirements.

For additional details regarding our SMS program — including message frequency, opt-out instructions, and supported carriers — please see our Terms of Service.

Information Sharing

We do not sell your personal information.

We may share your information only in the following limited circumstances:

• With insurance carriers and enrollment platforms (such as Healthcare.gov, state-based marketplaces, Medicare, and participating carriers) solely for the purpose of providing you with quotes and completing enrollment
• With licensed agents and staff of MAC Insurance who need the information to serve you
• With service providers who perform functions on our behalf (such as customer relationship management, appointment scheduling, email delivery, and SMS delivery) — these providers are contractually bound to protect your information and use it only for the purposes we specify
• When required by law, court order, subpoena, or to protect our legal rights, safety, or the safety of others
• In connection with a business transaction such as a merger, acquisition, or sale of assets — in which case we will notify you and ensure the receiving party agrees to comparable privacy protections

We never share your mobile phone number, SMS opt-in data, or text message content with third parties or affiliates for marketing or promotional purposes.

HIPAA and Protected Health Information

As a licensed insurance agency, certain health-related information you share with us may be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). We handle PHI in accordance with HIPAA's Privacy and Security Rules and only disclose it as necessary to provide you with insurance services or as required by law.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include encrypted data transmission (TLS), access controls, and staff training on privacy and security. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

If you believe your information has been compromised, please contact us immediately at support@macinsurance.org.

Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar tracking technologies to improve your browsing experience, remember your preferences, analyze website traffic, and measure the effectiveness of our outreach. You can control cookie settings through your browser preferences. Some features of our website may not function properly if cookies are disabled.

We may use third-party analytics services (such as Google Analytics) to help us understand how our website is used. These services may collect anonymized usage data — they do not receive your SMS opt-in data or health information.

Third-Party Links

Our website may contain links to third-party websites, including insurance carrier portals, government enrollment sites, and partner resources. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party sites you visit.

Your Rights

Depending on your state of residence, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements — for example, insurance enrollment records that we are required to retain)
• Opt out of SMS messages at any time by replying STOP
• Opt out of email communications using the unsubscribe link in any email
• Request that we stop contacting you by phone

To exercise any of these rights, contact us at support@macinsurance.org or (352) 652-4100. We will respond in accordance with applicable law, typically within 30 days.

Children's Privacy

Our services are not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. For material changes, we may also notify you by email or SMS (if you have opted in). We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, our SMS program, or how we handle your personal information, please contact us at: